Features - Behind The Brand



The Whale Company: Ethical Fashion in Practice

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The Whale Company is an ethical brand making sustainable products for a mindful lifestyle. They make organic cotton bags and recycled tyre flip flops, and they pledge that 5% of their profits will go to support marine conservation. The founder of The Whale company, Carolyn Newton explained to Utelier what it is like to run an ethical fashion brand.

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What Happens During an IP Battle?

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There are so many things that you prepare yourself for when launching your fashion business, but no matter how ‘ready’ you are, receiving a letter that could threaten your business, and an intellectual property (IP) battle with a big brand would shock anyone. So what happens when a fashion start-up is told that the unique name created for their brand, is an infringement on a big brand’s trademark? It happened to Michaela Anderson last year, and she shared her journey with us to inform others.

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Why I Chose to Keep my Manufacturing in the UK

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Choosing where to manufacture your designs is a decision that can be challenging when considering cost and quality, but for some designers there are additional factors that affect their choice.

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The Elie Tahari Story

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The inspirational designer Elie Tahari spoke at Manhattan’s Fashion Institute of Technology last night, providing motivational advice for students with similar career goals and answering questions about how he made his way in the fashion industry.

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