Fashion photography basics

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For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.

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9 tips to help you find the right fashion manufacturer

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Finding the right fashion manufacturer for your idea is not an easy task at the best of times. In fact, entering the world of manufacturing can be a heady mix of initial excitement followed by angst, unnecessary expense, and frustration.

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How to best communicate your design ideas (even if you can’t draw)

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The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.

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The importance of Quality Control in fashion manufacturing

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Quality control in the fashion manufacturing industry is incredibly important. Failing to maintain certain standards can lead to all sorts of problems, especially for a start-up company. Without a track record for selling your products, buyers who do invest in you will expect perfection. But what exactly is Quality Control? Simply put it is a […]

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Aim for “good” rather than “perfection”

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When you run a business, you cannot afford to chase “perfection”. Commercial thinking must be exercised, deadlines respected and the business needs put first.

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How to Find the Best Sewing Machine for your Fashion Needs

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Learning how to sew is a little bit like cycling. Once you learn it, you never forget it. And once you know how to sew – you want the best sewing machine for you and your projects. Finding the best one is not that hard. But finding the right machine takes a little bit longer […]

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Everything you need to know about the sample-making process

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Embarking on sample making is one of the most exciting and satisfying parts of the design process. Bringing your ideas to life in the form of a tangible product is the icing on the cake after months of designing, fabric sourcing and pattern cutting.

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5 No-Brainer Tips to Increase Brand Value

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People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.

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Turn an idea into a finished product

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While in the past one may have had an idea and not done much about it, today – we have an idea and we know we have infinite possibilities to make it happen.

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3 tips for launching a website in no time and on a budget

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Launching a website is no longer a choice for a business. Regardless of the size, industry and location – not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.

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The Freelance Fashion Designer’s Handbook

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The Freelance Fashion Designer’s Handbook is your essential guide on how to work for yourself and take control of your career.

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10 Tips how to register a trademark

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Registered trade mark protection gives the registered proprietor the exclusive right to use the brand.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

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Pre-Suasion an essential tool for anyone serious about science-based business strategies.

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What is a fashion SPEC sheet and why if you mean business, you need one.

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If in architecture you cannot build a good building without a blueprint, in fashion you cannot create a product without a Specification sheet.

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Simon Sinek: “Start With Why”

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Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do.

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The Importance of the Pattern Cutter in Fashion

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Why pattern cutting is so important to fashion design and the types of pattern cutting available to designers today.

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What is a Tech Pack and why you need one for your business

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No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.

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Top 7 Most Common Fashion Business Killers

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The fashion industry, as attractive as it may appear, is one of the hardest and riskiest industries to enter, crack and run successfully a business in.

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Sourcing from the Right Crowd: Crowdfunding for Fashion Brands

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Many emerging designers are making the decision to crowdfund their projects – a great post-recession fundraiser – to create a product that they love and know their target consumers will also love, and buy.

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10 Friendly Tools Making it Easier to Work Remotely

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It is commonplace in start-ups for teams to work remotely, but that can cause major communication issues for your business. Luckily there’s a tonne of useful pieces of software to help you out.

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How to get over your fear of public speaking

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Who actually likes public speaking? Not many of us! Unfortunately though it’s a highly valued communication skill needed across all industries, and particularly important if you run your own business. Public speaking can help you with everything from winning pitches to gaining exciting PR opportunities so perfecting this art is essential.blog

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6 Productivity Hacks to Save Your Time and Money

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For any entrepreneur, time is of short supply and of great demand. So here are 6 simple productivity hacks that may help a little manage your time better.

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21 tips on how to launch a successful kickstarter campaign

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Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowd-funding means not parting with any equity.

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5 Tested Tips To Finding The Right Fashion Manufacturer

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Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.

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5 Unmissable Podcasts For Busy Fashion Entrepreneurs

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For any budding fashion entrepreneur, podcasts are an essential listening. The choice of free podcasts is endless (and a little overwhelming) so we’ve picked our top 5 tried and tested favourites

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5 Awesome Reasons Why You Need a Business Mentor

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Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one (as they are already successful) – almost without fail have or had one, because they know and understand the value a good mentor brings.

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Simple Fashion Branding Basics for Start Ups

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Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.

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9 Simple Tips To Help You Cope With Fashion Trade Shows Overwhelm

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Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.

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How to design a commercially strong fashion collection

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Launching and running a product based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest.

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How to Ensure Your Business is Cyber-Secure

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As a fashion business owner, there are more than just deals and a workspace to secure at the end of your working day. You also need to make sure that you are cyber-secure, Tahir Basheer of law firm Sheridans shares his advice on how to do so.

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How to Network Even If You Hate It

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Being in the fashion industry means that you have to schmooze (read: network as a professional) at events. But being a fashion business owner means that you have to effectively network with a range of people, at a number of different events.

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Advice on Finding Investors for Your Fashion Business

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If you have decided that finding an investor for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you’re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.

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Crowdfunding from a Legal Perspective

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If you are considering crowdfunding to launch your fashion product, there are a number of legal issues that should be considered before trying to raise money through a crowdfunding platform. Tahir Basheer of law firm Sheridans shares his advice to keep you ahead of the game (most of the points are relevant to Equity Crowdfunding).

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4 Top Tips for Working With Bloggers

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Working with bloggers has become a mainstream modus operandi for anyone looking to gain media exposure for their brand. Here are some tips and tricks.

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5 Top Tips for a Successful Pop-Up Shop

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Have you thought about running a pop-up shop to sell your products? Have you thought about where you would hold it, when you would hold it and how you would kit the space out? These are all very important points to consider in order to ensure that your brand’s message is translated to your target audience.

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Legally Preparing for Investment

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Many fashion start-ups seek out investors in order to grow their businesses, but there is a lot that you need to know about investment. Tahir Basheer of law firm Sheridans has the key information that you need to know.

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10 Commandments for Your Fashion Business

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At the Enterprise Nation’s Fashion Exchange event on Wednesday 16 September, Founder of WGSN and CEO of Stylus, Marc Worth shared his advice with fashion entrepreneurs on running a successful fashion business. It was a day filled with entrepreneurial spirit, and fashion professionals sharing knowledge and experience, and making new contacts.

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Design and Product Development

- By - In

It is no secret that the fashion industry is predominantly a product-based industry. Success is often underpinned by great design, strong product and well-structured collections. Many fashion companies and brands launch and eventually fail as they often focus too much on the ‘design’ itself, without realising the additional components required to create a long lasting product – rather than a short term fad.

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Top Tips for Vloggers

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If you vlog for your fashion business, Tahir Basheer of law firm Sheridans explains what you need to consider.

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The Law and Employment Contracts

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Being a fashion start-up business owner means that you need to wear a lot of hats, and one of the most challenging to make fit, is the legal hat. So this week, Tahir Basheer of law firm Sheridans explains what issues need to be addressed regarding employment contracts.

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The Best Way to Allocate Your Budget

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Rarely does a new business start with enough money to last until a profit is turned. It might happen in the movies, but what happens in real life – more often than not – is that you start spending some or all of the capital you have raised. That, or you know from the outset that you don’t have enough to last until you make profit because you have only raised a partial amount of capital.

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5 Tips for Fashion Start-Ups and How to Work with Suppliers

- By - In

Patrick Morrison established Furious Goose a year ago, his brand designs and produces luxury fashion accessories and fabric prints for interiors. The silk scarves, pocket squares and cushions are all printed and hand finished in the UK. He recently encountered a production issue with his supplier and has shared – very honestly – what happened for the benefit of your fashion business.

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The Do’s & Don’ts of Communicating with Factories

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How frustrating is it when you contact factories or suppliers and get no response? Regardless of whether you are contacting them for business, pricing or for more information, you mean business, so why don’t they reply? Here are the Do’s and Don’ts of communicating with factories so that you get better results.

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Anti-Competitive Arrangements Explained – Part 2

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In his last article, Tahir Basheer of law firm Sheridans explained what anti-competitive arrangements mean for you. This week he explains vertical agreements and how fashion businesses can be affected by them.

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5 Top Tips to Protect Your Intellectual Property

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We asked ACID, the trade organisation concerned with helping designers and manufacturers to protect their intellectual property, for some advice on what you can do to prevent someone ripping off your design – and what action you can take if you find out it’s already happened.

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Financing A Fashion Start Up Business

- By - In

Financing a business – any business – is one of the key components and pre-requisites to being in business. There are some businesses that do not require large capital at the start, and in fact some get the clients to pay in advance of the product or service offered.

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Equity vs. Debt

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Financing a business can come in many forms, but regardless of how you raise cash, more often than not you will be dealing with equity or debt. So, let’s explain what they are, and how they can work for or against us.

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Anti-Competitive Arrangements Explained – Part 1

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The UK’s Competition and Markets Authority announced that it had opened an investigation into suspected ‘anti-competitive arrangements’ in the UK clothing, footwear and fashion sectors. Tahir Basheer, an Industry member specialising in fashion and media law for leading London-based law firm Sheridans, explains what that means for you.

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6 Things To Remember When Launching A Fashion Business

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Well done! You’re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We’ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.

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3 Top Tips for Better Fashion Product Pricing

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To make your fashion business work, one of the key things you must do is make a profit. We know, that does seem fairly obvious! But actually taking charge of what needs to be done in order to actually do so can be challenging. Never fear and don’t despair, we have easy-to-follow advice on pricing your products for profit.

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Brand Policing & IP Right Infringement

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Tahir Basheer of law firm Sheridans uses an example of a trademark infringement case to explain why brand owners should have a brand enforcement strategy in place.

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How To Write A Fashion Press Release

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A well-written and curated press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity.

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Becoming a Franchisee of a Fashion Business

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In his previous article How to Franchise from a Legal Perspective, Tahir Basheer discussed franchising, specifically from the franchisor’s perspective – i.e. the brand owner. But what about guidelines for the franchisee?

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The Woman I Wanted to Be by Diane von Furstenberg

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This is DVF’s personal memoir and it is raw. It may seem like an explanation of who she is, why she works hard and the pride she takes in her profession. But, it goes deeper than that.

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How to Franchise from a Legal Perspective

- By - In

A franchise is a major decision for a business to make, here Tahir Basheer outlines the main advantages and disadvantages of a franchise business model from the perspective of the brand owner (i.e the franchisor).

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Business Planning for Success

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Imagine this – you have a great idea, you want to start your own business and everyone you tell is supportive and encouraging, and then they tell you firmly in a non-negotiable tone of voice, “You MUST write a business plan!”

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Engage Your Virtual Focus Group for InstaValue!

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You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.

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Fashion Brands Need to License Care Labels

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Tahir Basheer explains the additional importance of care labels to fashion brands.

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Ten minutes with… Legal Expert Annabelle Gauberti

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Legal advice is the one thing that every fashion brand needs but not everyone can afford or makes time for – particularly for young designers and fashion start-up brands. Utelier aims to make sure that fashion professionals are as informed as possible.

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What to Consider When Hiring an Ad Agency

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Tahir Basheer from law firm, Sheridans, offers his advice on considerations to be made before working with an advertising agency.

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What To Look For In A Manufacturing Partner

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One of the challenges most often faced and talked about in fashion is the delicate matter of finding a manufacturer – the right manufacturer for you and your brand. We are quick to know what is right and wrong, good or bad in everyday matters, but when it comes to finding a factory – everyone seems to panic and forget to apply what they already instinctively know.

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Regulations Relating to the Use of Fashion Agents

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Tahir Basheer – an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – offers expert legal advice on using agents to sell your products for you.

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Build A Fashion Website – The Legal Steps, Part 2

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Following on from last week’s Building A Website – The Legal Steps, Part 1, where Tahir Basheer offered advice on finding a domain name, your website content and data, this week he concludes the two part-series.

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Top Tips For Making Your Own Eyewear Line

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If you’re considering making an eyewear line, eyewear designer Sandra Battistel shares her wealth of advice and experience with these top tips.

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Building A Website – The Legal Steps, Part 1

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If you’re setting up a brand to sell online for the first time, or expanding your website to target different customers, there are a number of legal issues you need to consider. In part one, Tahir Basheer – an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – looks at some of the key issues, including selecting your website, avoiding liability for its content, monitoring your visitors, using social media, monetising and mobilising.

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Choosing a Business Structure

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Making the decision to start your own business is the first of MANY that you will have to make during its lifetime. The decisions that you make in the early stages are of the utmost importance, so take time and professional advice where necessary and make the right choices.

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Legal Tips for Fashion Collaborations

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Collaborations between fashion designers, high street and chain retailers have become increasingly popular in recent years. For designers the advantages of collaborating with a high street chain include financial benefits, and being able to reach out to a new customer demographic through a larger market.

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A Guide to Good Investing for Freelancers

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As the end of the tax year approaches on 5 April 2015, Utelier spoke to Emma Thyer, from savings and investment service Nutmeg, for guidance on how self-employed people can save money and get a return on their investments.

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Trademarks and Your Brand

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Brand logos will be gracing the silhouettes of bloggers and many other FROW members this weekend at the London Fashion Week shows – and lusted after by many other fashionistas in attendance.

There is a lot more to branding than simply a product being recognisable to others, as Tahir Basheer – an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – explains.

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Chinese New Year and Fashion Manufacturing

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The Chinese textile manufacturing industry is one of the world’s biggest apparel exporters to the west, how will a break for new year celebrations affect your fashion business?

This year, Chinese New Year is Thursday 19 February, the date is variable – like Easter – as it is based on the lunar calendar.

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How to Run a Fashion Competition: by Law

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With the BFC/Vogue Designer Fashion Fund competition underway – the winner of £200,000 and a year-long mentoring program will be revealed on Tuesday 24 March 2015 – Utelier was inspired to seek advice for fashion professionals who want to run a competition.

Tahir Basheer – an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – offers top tips and advice.

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The Benefits of Crowdfunding for Fashion Start-Ups

- By - In

We were fortunate enough to engage with the motivational force that is Rose Spinelli, a crowdfunding consultant based in America. She has been named among the ‘Top 100 Thought Leaders in Crowdfunding Today’.

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Counterfeiting and the Fashion Industry

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Counterfeiting is the specific term in intellectual property, referring to any infringement or unauthorised use of an intellectual property asset owned by a third party.

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The Pre-Business Plan

- By - In

Working in fashion is often not for the faint hearted. But starting your own business, your own brand – as some would say – that’s a different ball game.

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The Glitter Plan by Pamela Skaist-Levy & Gela Nash-Taylor

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The Glitter Plan is a great book and a must read for anyone thinking of starting their own fashion label.

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Utelier Launches: The Tool Kit Series

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Over the coming months, in addition to our regular interviews with our network of designers and manufacturers, and industry news scoops, U Magazine will introduce a regular series of articles on how to set up your own new fashion business.

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5 Not-So-New Resolutions for Your Business

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‘Open 14 new wholesale accounts!’

‘Increase profits.’

‘Double turnover.’

These are just some of the New Year resolutions that we have overheard this year.

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Don’t Get Lost in Translation

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The fashion industry is multi-national, multi-cultural and multilingual, with the latter approached in a technical manner and interpretation often ignored.

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A Beginner’s Guide to Twitter and Facebook

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Social media is huge, and arguably one of the biggest changes in the last decade to how we communicate. Utilised correctly, social media can translate into effective and free PR for your brand.

Read Utelier’s top tips on successful PR here

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Setting the Table by Danny Meyer

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Ever wondered if you can be a good ‘boss’ without being mean and hated? Do you fall asleep at the thought of a business book? Love food and a good ‘How I Made It’ story? If your answers are yes, yes and yes – you are in luck, there is a book that ticks all three boxes.

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Top 10 Tips for Successful PR: Part Two

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It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips:

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Top 10 Tips for Successful PR: Part One

- By - In

It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips

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How To Turn Strangers into Connections in 6 Easy Steps

- By - In

We see it everyday, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation? With the right attitude and approach, that person you’re sitting next to on the tube, or queuing with in a supermarket line; could in time become a future business partner, a career-changing connection, or a lifelong friend.

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10 Tips on Protecting Your Brand

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With the help of our expert from Sheridans Media lawyers we bring you the top 10 tips of how to protect your brand.

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How Your Business Can Benefit From Pinterest

- By - In

As anyone who’s whiled away an evening ‘pinning’ can confirm, Pinterest is something of an addiction. Millions of users can’t seem to get enough of the social scrapbooking site. And for anyone in the fashion business, this social platform is one of the best ones out there, especially for sharing what inspires your brand. So if you are not ‘pinning’ already, you are missing out and here is why.

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Top 10 Employment Law Myth Busters

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In fashion we are often surrounded by myths and hear-say information. We spoke to lawyers from Sheridans Employment Group to demistify some of these myths and more…

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