Toolkit - How To ...



Finding a Pattern Cutter can be easy if you know what to look for

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Finding the right pattern cutter for your needs can be a daunting experience. Often people in the industry say that good pattern cutters are like gold dust. Knowing how to find the right one can be hard or easy if you know how to look for one. Read on to learn what to look out for.

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The ultimate “how to” guide to working with denim fabric

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Did you know that it takes 10,000 litres of water to make one pair of jeans! But please don’t let that put you off working with denim. It’s one of the most distinctive, hardwearing and versatile fabrics available for use in the fashion industry.

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Fashion Photography Basics

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For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.

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9 tips to help you find the right fashion manufacturer

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Finding the right fashion manufacturer for your idea is not an easy task at the best of times. In fact, entering the world of manufacturing can be a heady mix of initial excitement followed by angst, unnecessary expense, and frustration.

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How to best communicate design ideas (even if you can’t draw)

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The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.

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5 No-Brainer Tips to Increase Brand Value

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People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.

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Turn an idea into a finished product

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While in the past one may have had an idea and not done much about it, today – we have an idea and we know we have infinite possibilities to make it happen.

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What is a Fashion Tech Pack and why do you need one?

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No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.

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How to get over your fear of public speaking

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Who actually likes public speaking? Not many of us! Unfortunately though it’s a highly valued communication skill needed across all industries, and particularly important if you run your own business. Public speaking can help you with everything from winning pitches to gaining exciting PR opportunities so perfecting this art is essential.blog

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5 Tested Tips To Finding The Right Fashion Manufacturer

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Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.

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Simple Fashion Branding Basics for Start Ups

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Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.

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9 Simple Tips To Help You Cope With Fashion Trade Shows Overwhelm

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Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.

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How to Network Even If You Hate It

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Being in the fashion industry means that you have to schmooze (read: network as a professional) at events. But being a fashion business owner means that you have to effectively network with a range of people, at a number of different events.

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How To Write A Fashion Press Release

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A well-written and curated press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity.

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Engage Your Virtual Focus Group for InstaValue!

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You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.

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What To Look For In A Manufacturing Partner

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One of the challenges most often faced and talked about in fashion is the delicate matter of finding a manufacturer – the right manufacturer for you and your brand. We are quick to know what is right and wrong, good or bad in everyday matters, but when it comes to finding a factory – everyone seems to panic and forget to apply what they already instinctively know.

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A Guide to Good Investing for Freelancers

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As the end of the tax year approaches on 5 April 2015, Utelier spoke to Emma Thyer, from savings and investment service Nutmeg, for guidance on how self-employed people can save money and get a return on their investments.

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A Beginner’s Guide to Twitter and Facebook

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Social media is huge, and arguably one of the biggest changes in the last decade to how we communicate. Utilised correctly, social media can translate into effective and free PR for your brand.

Read Utelier’s top tips on successful PR here

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How To Turn Strangers into Connections in 6 Easy Steps

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We see it everyday, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation? With the right attitude and approach, that person you’re sitting next to on the tube, or queuing with in a supermarket line; could in time become a future business partner, a career-changing connection, or a lifelong friend.

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