Simon Sinek: “Start With Why”
Simon Sinek (website) is leading a movement to build a world in which the vast majority of us are inspired by the work we do.
Any person or organization can explain what they do. Some can explain how they are different or better – but very few can clearly articulate why. WHY is not about money or profit – those are results. WHY is the thing that inspires us and inspires those around us.
From Martin Luther King, Jr. to Steve Jobs to the Wright Brothers, Start with Why shows that leaders who inspire others all think, act, and communicate in the exact same way – and it’s the complete opposite of what everyone else does. Drawing on a wide range of real-life stories, the book provides a framework upon which organizations can be built, movements can be led, and people can be inspired – and it all starts with WHY.
Here is another book you are going to enjoy reading – The One Thing by Gary Keller. Do you have that One thing for which you are ready to leave everything and focus on? Can you even focus on just one thing? This book will tell you all there is to know about getting your priorities right.
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